Sunday, August 1, 2010

Key Word to Write a Business Plan!

When you are writing the business plan, the Marketing Plan section explains how you're going to get your customers to buy your products and/or services. The marketing plan, then, will include sections detailing your:
* Products and/or Services and your Unique Selling Proposition
* Pricing Strategy
* Sales/Distribution Plan
* Advertising and Promotions Plan

The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the business plan.

(Note that if you are developing a marketing plan on its own, rather than as part of a business plan, the marketing plan will also need to include a Target Market and a Competitive Analysis section. You can find out how to do these sections of the marketing plan in "Writing The Market Analysis Section of The Business Plan" and "Writing The Competitive Analysis Section".)


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